Fira is the modern capital of Santorini and is where most cruise ship passengers embark.  It is also where most of the nightlife takes place.  It is no less picturesque than the other town by other means except during sunset.  During out stay, we resided at Cosmopolitan Suites in Fira which offered unparalleled views of the caldera and the volcanic island of New Kameni from an infinity pool, all in a central location.